![]() ![]() If you were to look at the competitive landscape, if I were to do an analysis, I would never go into it: A sleep mask brand or industry, because:Īnd so if I were purely looking at it from a market opportunity would be a terrible opportunity to be much, but from the very beginning, we had a long-term vision. Here are some of the takeaways from our conversation: And reclaiming what should have always been yours in the first place: your vitality.“ Be unapologetic in taking the stance. Make a Strong Statement: “The Pro-Nap Movement is about creating a community that incites empowerment and change in our corporations and communities. Especially powerful when it’s a contrarian approach. Whatever our personal goal is, it’s more achievable when we are performing at max capacity.Ĭhoose An Enemy: Having a shared enemy creates unity in the Us vs. Sleep is just our strategy.” We all have goals. “Our focus is giving you the energy to create your best life. Sell the customer on the best version of themselves. I spoke with Mark about Manta Sleep, and how he started and grew it. ![]() Manta Sleep is a great case study on building a brand and a mission around a product. But instead, he’s selling us the best version of ourselves.Īnd this is exactly what Manta Sleep’s mission is: “empower light sleepers to sleep better so they can do more”: Yet Mark Zhang went all in and launched Manta Sleep in 2016 with a Kickstarter campaign.ĬEO & Co-Founder of Manta Sleep, is building a movement around his sleep-related products.īut Mark isn’t selling just masks. lots of different solutions already offered.By most measures, selling sleep-related products (like sleep masks) is not an ideal opportunity: ![]()
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